Benefit Communications

Effective Communication Optimizes Your Benefits Investment
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Did you know that over 75% of employees with effective benefits communication rated their benefits packages favorably, whereas only 25% of employees with ineffective communications rated their plans favorably. If your employees don’t know what benefits are available to them or how to use them, they will not realize the full value of their benefits. Health benefits are key to retaining top employees – 74% of employees rated health benefits extremely important to loyalty toward their employer.

New regulations of the Patient Protection and Affordable Care Act (PPACA) of 2010 have already begun to take effect, spurring questions from employees regarding changes and options to their existing health care plans. Elements of PPACA specifically require additional communications, such as the new 4-page Uniform Summary of Benefits. Coordinating these legal requirements into an engaging communication plan will answer your employees’ questions and keep them satisfied with the benefits package you are able to provide.

Provide consistent, frequent information in different formats — inserts in paychecks, Q&A lunches with your human resources personnel, quick reference numbers and websites on magnets and memo pads, and access to health plan providers’ websites and online tools. Use special events to generate interest in new initiatives or bolster current efforts. Contests and raffles are other popular ways to boost participation in wellness programs or success in weight-loss initiatives.

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If you are ready for MCG’s Unique Concepts and Proven Success approach, then give us a call. We will assist in the review, creative direction, management, and execution of your employee benefits communications strategy.

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