The convergence of health care reform, ever-increasing medical costs, and a trend toward consumer-directed health plans creates the perfect storm of confusion. Health benefits are growing in complexity and financial importance, and employees naturally turn to their employers for the answers. How can you effectively educate your employees on these important decisions mere weeks ahead of open enrollment? With this challenge comes the opportunity to communicate year-round with your employees on the value of their benefits package and ways they can help control costs with wise health care decisions.
A recent survey conducted by Unum found that 82% of employees who rated their benefits education highly also rated their employer an excellent or very good place to work. The vast majority of these employees (79%) said they would choose to stay with their current employer even if they were offered the same pay and benefits elsewhere.
Components of a Successful Benefits Communication Strategy
|Concise open enrollmentmaterials and plan documents that clearly explain benefits choices and are easily accessible|
|In-person seminars or web-based presentations (for remote employees) to walk employees through benefits options|
|Promotion of online tools to enable employees to find network providers, estimate treatment costs, and research medical topics|
|Frequent communication and explanation of upcoming changes due to ACA, competitive pressures, etc.|
|Education on wellness and financial literacy to help employees feel supported and boost their productivity|
Let Us Help You Get Started
If you are ready for MCG’s Unique Concepts and Proven Success approach, then give us a call. We will assist in the review, creative direction, management, and execution of your employee benefits communications strategy.
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